Our Story
Driven to Make a Difference
A Legacy of Helping Hard-Working People
Since 1975, Superior Auto has been dedicated to serving hard-working individuals who deserve dependable transportation but have faced obstacles in traditional financing. Founded on the belief that "everyone deserves access to reliable vehicles", we’ve grown to become a trusted name across the Midwest. At every location, we provide honest, straightforward service with a focus on building lasting relationships.
Who We Help and How We Do It.
We proudly serve anyone whose financial history may have held them back from traditional vehicle ownership. Our customers often have low or no credit, and life’s challenges have brought them to us. By offering low barriers to entry, flexible financing, and a unique set of benefits like repair assistance and a 2-year/24,000-mile drivetrain warranty, we ensure every customer drives away with peace of mind.
The Core Superior Auto Mission.
We know what it feels like to be told “no” or feel embarrassed when shopping for a vehicle. At Superior Auto, we’re here to change that narrative. We believe everyone deserves dignity, support, and the opportunity to rebuild, regardless of their past. That’s why we’re committed to creating solutions that empower our customers and provide reliable transportation without judgment.
How We Make It Happen.
Our approach is simple yet powerful: honesty, reliability, and practical solutions. With low down payment requirements, in-house insurance options, repair assistance programs, and an ongoing relationship that extends beyond the sale, we make car ownership attainable. We stand apart by offering a supportive, no-pressure environment that’s free of the intimidation or manipulation found elsewhere. At Superior Auto, we don’t just sell cars—we help people move forward.
